Benjamin Groenewoud

Biografia

Benjamin is the Head of Product at Bata Group, where he leads the digital product strategy for bata.com, aw-lab.com and the mobile apps. With a strong focus on omnichannel experiences, conversion optimization, and customer-centric innovation, he plays a key role in driving the digital transformation of two of the group’s flagship brands across global markets. His work blends strategic vision with hands-on execution, ensuring that product, design, and technology teams align to deliver impactful ecommerce experiences.